I show coaches, consultants, and founders how to show up on LinkedIn and get real results without compromising on authenticity.
LinkedIn Top Voice
25 years in advertising + content strategy
Executive coach + imposter syndrome expert
Helped coaches, consultants and small business owners go from invisble to in-demand
For years, I knew my stuff, but I didn’t know how to show up online. Every post felt like a high-stakes test: I overthought every word, compared myself to others, and worried I’d look like an imposter.
Here’s the thing: it wasn’t a confidence problem. It was a clarity problem.
Once I built a system for my profile, messaging, and content, everything changed: people noticed, opportunities came in, and clients started reaching out.
Now I help others do the same - practically, strategically, and with zero fluff.
I’m not here to hand you cookie-cutter templates or preach about the algorithm. I’ll help you:
Position yourself clearly so clients immediately “get it”.
Craft a message that feels like you and lands with the right people.
Build a content system you can actually stick to.
Grow the right network, not just random connections.
Everything I teach comes from lived experience and 25 years of building real-world brands.
You don’t need to be someone else to succeed online.
You don’t need to shout louder, post more, or chase every trend.
You don’t need to waste hours figuring it all out alone.
You already know your stuff.
My job? Make sure people actually see it, and that it attracts the clients, opportunities, and recognition you deserve.
I live in Sydney (originally from England). I love tennis, travel, and digging into human behaviour.
When I’m not working with clients, you’ll find me reading or planning my next trip.